Founded in Copenhagen in 2010, Trendit Fashion Agency specializes in representing international premium and contemporary fashion brands across the Scandinavian market.

The agency is owned and managed by Monica Vedel Niclasen, who holds a degree in Marketing and Financial Economics from Copenhagen Business College.

Fashion has always been more than a profession—it has been a lifelong passion. Building Trendit Fashion Agency has allowed me to combine entrepreneurship with my love for the fashion industry, working closely with brands and retailers every day.

Today, Trendit Fashion Agency works exclusively within the B2B sector and maintains strong relationships with more than 100 retailers across Denmark, Sweden, Norway, Finland, and Iceland.

Throughout my career, I have been particularly drawn to Los Angeles-based fashion brands. The effortless California lifestyle, blending rock-inspired edge with relaxed bohemian influences, continues to inspire me and reflects much of the DNA found in the brands I represent.

The agency proudly represents brands including ANINE BING, SOHO Copenhagen, and EMM Copenhagen.

At Trendit Fashion Agency, we believe in building long-term partnerships, providing dedicated market expertise, and creating sustainable growth opportunities for both brands and retailers throughout Scandinavia.

Thank you for visiting Trendit Fashion Agency.